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Reference Library

Browse our selection of free articles on topics including small business, nonprofits and communications.

Small Business
Have an idea for a business but don't know where to start? These articles offer tips on planning a business venture, getting it off the ground and guiding it to success.
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Business Plans: A Simple Approach
All good business plans have two basic goals: to describe the fundamentals of the business idea, and to provide financial calculations to show that it will make good money.

The Lowdown on Business Structures
You probably already have a rough idea of the type of legal structure your business will take, whether you know it or not.

Nonprofits
Nonprofits aren't just for tree-huggers anymore. These articles offer guidance for those wanting to start a mission-oriented group, or for existing groups who are ready to adopt a more formal structure for their nonprofit.
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Budgeting Isn't Brain Surgery
Budgeting is the process of estimating how much money you’ll need to pursue your goals and carry out planned activities, and how much money you expect to collect from fundraising, events, and other sources.

Simple Strategic Planning for Nonprofits
Once you've committed to an idea for a nonprofit, it's time to sit down and create a strategic plan -- the working document that will chart your nonprofit's course through the coming years.

Nonprofit Legal Structures: The Basics
By itself, the term "nonprofit" does not indicate any specific type of legal structure. If a nonprofit group incorporates, it is a nonprofit corporation; if not, it is an unincorporated nonprofit association.

Media, Publishing and Communications
Figuring out how to communicate with the world about your business or nonprofit can be intimidating, especially in today's vast new world of digital media. These articles will help you plan and execute your communications strategically and effectively.
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Planning to Publish
For both businesses and nonprofits, publishing can be a great way to communicate and develop a bond with your target audiences.

Understanding Website Ownership Issues
The more important content or technology is to your site, the more crucial it is that you either get ownership or a broad license to use and possibly modify those materials.